Site Performance & Indexing
Site Performance & Indexing
Technical SEO Development
This service focuses on the backend infrastructure that dictates how search engine bots crawl, render, and index your web pages. We resolve code-level inefficiencies to ensure compliance with Google’s Core Web Vitals and crawl budget parameters.
Core Web Vitals & Speed
- LCP Optimization: Reduction of server response times and resource load delay to satisfy Largest Contentful Paint metrics (under 2.5s).
- CLS Stabilization: preventing layout shifts by reserving space for images, ads, and dynamic content.
- Asset Delivery: Implementation of next-gen image formats (WebP), CSS/JS minification, and deferral of non-critical scripts.
Crawl Budget Management
- Bot Directives: Configuration of
robots.txtand XML sitemaps to prioritize high-value pages and exclude administrative parameters. - Log File Analysis: Auditing server logs to identify crawl waste and ensure bots are reaching deep content.
- Duplicate Resolution: Strict implementation of canonical tags to resolve duplicate content issues caused by facets or filters.
Site Architecture & Hierarchy
- Internal Linking: Structuring link equity flow to ensure authority is passed to transactional pages.
- Taxonomy: Flattening click-depth so no critical page is more than 3 clicks from the homepage.
- Redirect Management: Audit and resolution of redirect chains, loops, and 404 errors that waste crawl budget.
Rendering & Structured Data
- Schema Markup: Implementation of JSON-LD structured data (Product, Organization, Breadcrumb) to enable rich snippets.
- JavaScript SEO: Ensuring client-side rendered content (React/Vue/Angular) is accessible to search bots via dynamic rendering or hydration checks.
